OXO is the UK’s best loved stock brand with an illustrious history spanning over 150 years. It originated in the 1840s as a concentrated extract of meat and in 1900 the much loved product was renamed OXO in Britain. In 1910 the iconic OXO Cube was born. It has since become a staple in UK kitchen cupboards with over 600 million cubes sold each year.
Although the cube remains at the heart of the brand, the distinct flavour is now also available in the OXO Squeezy format, making it easy and quick to add flavour to today’s modern meals.